The success or failure of a website depends largely on one important factor: the behavior of visitors. There is no point in having a website that generates a lot of traffic, if visitors cannot prolong their visit on it.
When users are attracted to the website in question, and have a reason to stay for more than five minutes, then the owners or administrators of the site have a great chance of converting its visitors into leads or potential future customers. And the longer they stay on the website, the more familiar they will become with your services, brand, or products.
The fact that a visitor leaves a website, instead of prolonging his visit, a phenomenon also known as “bounce rate” is likely to make your business prosper, or ruin it. The good news is that website owners or administrators can significantly reduce their bounce rate. Thus, by correctly applying the following strategies, your visitors will visit your website for a long time. Now let’s look at these different strategies.
- TOO MUCH ADVERTISING: THE MISTAKE NOT TO MAKE
Placing advertisements on a website is not a bad idea, especially if the website owners or administrators are trying to use the advertisement as a way to promote their services or brand. Even if this ad is used as a banner ad for affiliates, it is not a problem. Advertising becomes problematic when website owners or administrators place too many ads on their site. Internet users are not fond of such practices, especially if they are visitors who regularly consult your site.
Aggressive or flashing ads, as well as annoying and repetitive pop-up ads, can irritate visitors, who will then hurt your brand. On the other hand, your visitors are more likely to like your website if your ads are well placed, and included in such a way that they do not prevent them from getting the information they are looking for. This way, they are more likely to stay longer on your website.
- USE YOUR BROWSER PROPERLY
It is important that your website is user-friendly for your visitors. In fact, the navigation of a website serves as a roadmap, which indicates which sections users should visit, what type of information they will find, and where. Users love a website that is intuitive and precise to navigate. If they don’t find the information they are looking for after a specific number of clicks, they will be inclined to leave your site quickly.
Website owners and administrators must ensure that their navigation remains clear. As a website owner or administrator, your navigation should include your initial title, which will contain the main categories. Then, these should have subcategories, redirecting the user to other pages on the website. Pages should be concise and distinct, so that visitors will easily know where to find the information. Making good use of your navigation will provide you with many benefits.
- IMPROVE ITS DESIGN
In theory, this aspect should be taken seriously by website owners or administrators, but in reality, this is far from being the case. When visitors come to your website, the layout and design are the first things they will notice. Indeed, this is what attracts visitors. Whether unconsciously or consciously, a visitor will immediately form an impression of a website based on the presentation and design. Then, they will decide whether or not to continue their visit to your site. While a website design should be beautiful and efficient, website owners or administrators should also make sure that the white spaces are minimalist, so that visitors can get a feel for the brand or services, and make them feel welcome on the website.
- ADDRESS A TARGET AUDIENCE
Another strategy that can help you attract the attention of your visitors for an extended period of time is to develop a website, or to write texts for a target audience. Indeed, people use the Internet to find information on various topics. If a website offers information that a visitor is looking for, there is usually a good chance that they will linger longer on your site to learn more, even after finding the information they were specifically looking for. So, instead of addressing all Internet users, website owners or administrators should develop their site or write articles for a target group, to ensure that their visitors remain interested in the content, and linger longer on the website.
- CONCISE BLOG POSTS
Too much content is likely to drive away visitors. While it is important to keep visitors informed on a regular basis, website owners or administrators should ensure that their blog posts are kept as concise as possible. Blog posts can be long, fun, and intuitive, but if users don’t get any value out of the articles they’re viewing, then they’ll leave your site in no time, and never come back. On the other hand, clear, precise, and concise articles or blog posts will tend to attract more interest from your visitors. Therefore, they will spend more time on your website.
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