Doctena Report 2023

An insight into Appointment Booking, Patient Behaviour and Trends in Healthcare

Since its launch in 2013, Doctena has been committed to simplifying healthcare access, by making online appointment booking intuitive and user-friendly. During the last decade, we’ve managed the appointments of over 7.5 million patients, with more than 10,000 healthcare professionals offering their services through our platform.

Celebrating a decade of service in 2023, Doctena has consistently focused on enhancing its booking system to support an expanding variety of doctors and healthcare professionals. Our steadfast dedication has always been to provide patients with an exceptional online booking experience, characterised by simplicity and effectiveness. On average, 1.5 million monthly bookings are managed through Doctena each month, with an average of 7 appointments per patient booked in our platform in 2023.
This growth trend is on a rapid rise!
Our diverse patient base, with varying backgrounds, languages, ages, and genders, demonstrates distinct booking behaviours and preferences in healthcare services.

In this report, we aim to provide a comprehensive overview of the key trends and statistics from 2023, including details on appointment bookings, insights into patients habits, and an overview of the healthcare professionals who have embraced Doctena as their platform of choice.

  • 7.5 MILLION PATIENTS

  • +10,000 HEALTHCARE PROFESSIONALS

  • +100 HEALTHCARE SPECIALTIES
  • 6 COUNTRIES

REPORT 2023

An insight into Appointment Booking, Patient Behaviour and Trends in Healthcare

Since its launch in 2013, Doctena has been committed to simplifying healthcare access, by making online appointment booking intuitive and user-friendly. During the last decade, we’ve managed the appointments of over 7.5 million patients, with more than 10,000 healthcare professionals offering their services through our platform.

Doctors and healthcare professionals

Celebrating a decade of service in 2023, Doctena has consistently focused on enhancing its booking system to support an expanding variety of doctors and healthcare professionals. Our steadfast dedication has always been to provide patients with an exceptional online booking experience, characterised by simplicity and effectiveness. On average, 1.5 million monthly bookings are managed through Doctena each month, with an average of 7 appointments per patient booked in our platform in 2023.
This growth trend is on a rapid rise!
Our diverse patient base, with varying backgrounds, languages, ages, and genders, demonstrates distinct booking behaviours and preferences in healthcare services.

In this report, we aim to provide a comprehensive overview of the key trends and statistics from 2023, including details on appointment bookings, insights into patients habits, and an overview of the healthcare professionals who have embraced Doctena as their platform of choice.

  • 7.5 MILLION PATIENTS

  • +10,000 HEALTHCARE PROFESSIONALS

  • +100 HEALTHCARE SPECIALTIES
  • 6 COUNTRIES

In 2023, Doctena, celebrating a decade of service, has focused on improving its booking system to support a wide range of doctors and healthcare professionals. The company is committed to providing a simple and efficient online booking experience for patients. In 2023, Doctena averages 1.5 million bookings per month, with each patient making an average of 7 appointments.
The platform is experiencing rapid growth and serves a diverse patient base in terms of background, language, age, and gender. This report aims to provide an overview of the key trends and statistics of 2023, including details on appointments, patient habits, and the adoption of Doctena by healthcare professionals.

Who were the patients

using Doctena in 2023?

To understand how patients book appointments and which are their preferences, it’s essential to first identify who our patients are. This offers valuable insights into their unique needs and choices in digital healthcare.

MORE FEMALE THAN MALE BOOKERS

This trend in 2023 remains stable versus previous years, with female bookers remaining consistently more active compared to males.

BIGGEST GENDER GAP AMONG THE AGE GROUP OF 25-34 YEARS

The gender disparity was most pronounced in the 25-34 age group, with 62% of the bookers being female and 38% male.

ONLINE BOOKING IS MOST POPULAR AMONG MILLENNIALS

In 2023, online appointment booking showed a significant increase across various age groups, with an emphasis on millennials (aged between 25-44) being the most active bookers. Remarkably, 1 in every 3 patients belonged to the millennial category.

17% of bookers were aged <18
13% of bookers were aged 19-24
39% of bookers were aged 25-45
13% of bookers were aged 46-54
16% of bookers were aged >55

Who were the patients
using Doctena in 2023?

To understand how patients book appointments and which are their preferences, it’s essential to first identify who our patients are. This offers valuable insights into their unique needs and choices in digital healthcare.

MORE FEMALE THAN MALE BOOKERS

Men and women

This trend in 2023 remains stable versus previous years, with female bookers remaining consistently more active compared to males.

BIGGEST GENDER GAP AMONG THE AGE GROUP OF 25-34 YEARS

The gender disparity was most pronounced in the 25-34 age group, with 62% of the bookers being female and 38% male.

ONLINE BOOKING IS MOST POPULAR AMONG MILLENNIALS

In 2023, online appointment booking showed a significant increase across various age groups, with an emphasis on millennials (aged between 25-44) being the most active bookers. Remarkably, 1 in every 3 patients belonged to the millennial category.

17% of bookers were aged <18
13% of bookers were aged 19-24
39% of bookers were aged 25-45
13% of bookers were aged 46-54
16% of bookers were aged >55

Top Patient Bookings by Country

Top Patient Bookings by Country

How do Patients Book Appointments Online?

Online booking is primarily valued for its convenience, as it can be done from any device, at any time.

14%

of bookers in 2023 scheduled their appointments using the Doctena App.

79%

of all appointments booked in 2023 by patients were scheduled by a patient with a Doctena account.

Illustration agenda phone

SHORT WAITING TIMES

Patients typically book an appointment only a few days in advance. In 2023, on average, 1 in every 4 appointments was booked less than 24 hours before the actual consultation.

24/7 BOOKING FLEXIBILITY

Doctena users tended to schedule appointments at the beginning of the week, with over 1/3 of all bookings occurring on Monday and Tuesday.

CANCELLATION AND RESCHEDULING POSSIBILITIES

In 2023, Doctena users greatly appreciated the flexibility to cancel and reschedule appointments in just a few clicks.

This functionality allowed patients to easily adjust their bookings if needed, while also reducing the volume of phone calls for practices.

3%
OF ALL BOOKED APPOINTMENTS WERE RESCHEDULED

This feature on Doctena offers patients the opportunity of being alerted if an earlier appointment with their chosen practitioner becomes available. This way, they can conveniently reschedule their existing appointment to the newly open slot.

In 2023, 94% of healthcare professionals on Doctena used the “Last-Minute Availabilities” feature.

How do Patients Book Appointments Online?

Online booking is primarily valued for its convenience, as it can be done from any device, at any time.

14%

of bookers in 2023 scheduled their appointments using the Doctena App.

79%

of all appointments booked in 2023 by patients were scheduled by a patient with a Doctena account.

SHORT WAITING TIMES

Patients typically book an appointment only a few days in advance. In 2023, on average, 1 in every 4 appointments was booked less than 24 hours before the actual consultation.

24/7 BOOKING FLEXIBILITY

Doctena users tended to schedule appointments at the beginning of the week, with over 1/3 of all bookings occurring on Monday and Tuesday.

CANCELLATION AND RESCHEDULING POSSIBILITIES

In 2023, Doctena users greatly appreciated the flexibility to cancel and reschedule appointments in just a few clicks.

This functionality allowed patients to easily adjust their bookings if needed, while also reducing the volume of phone calls for practices.

3%
OF ALL BOOKED APPOINTMENTS WERE RESCHEDULED

“LAST-MINUTE AVAILABILITIES” FEATURE

This feature on Doctena offers patients the opportunity of being alerted if an earlier appointment with their chosen practitioner becomes available. This way, they can conveniently reschedule their existing appointment to the newly open slot.

In 2023, 94% of healthcare professionals on Doctena used the “Last-Minute Availabilities” feature.

Many patients appreciate the flexibility of scheduling appointments outside typical working hours. On average, 30% book their appointments outside of the usual practice opening hours (before 8am or post 6pm), and 20% do so over the weekends.

30%
APPOINTMENTS WERE BOOKED AFTER 6PM

 

20%

APPOINTMENTS WERE BOOKED DURING THE WEEKEND

Many patients appreciate the flexibility of scheduling appointments outside typical working hours. On average, 30% book their appointments outside of the usual practice opening hours (before 8am or post 6pm), and 20% do so over the weekends.

30%

APPOINTMENTS WERE BOOKED AFTER 6PM

20%

APPOINTMENTS WERE BOOKED DURING THE WEEKEND

Which healthcare professionals were most in demand by patients in 2023?

Which healthcare professionals were most in demand by patients in 2023?

TOP 10 SPECIALTIES IN 2023

We’ve gathered insights into our patients this year — looking into their booking habits and what matters most to them when scheduling an appointment. Let’s explore the healthcare services they mainly chose and the specialists they were the most eager to see.

In 2023, General Practitioners were the doctors most visited by patients, accounting for 42% of all booked appointments. Dentists came next with 8% of bookings, followed by Physiotherapists with 7%. There was a significant increase in bookings towards the end of the year, particularly in November, across the top five specialties.

TOP 3 SPECIALTIES BY COUNTRY

TOP 10 SPECIALTIES IN 2023

Top 10 specialties

We’ve gathered insights into our patients this year — looking into their booking habits and what matters most to them when scheduling an appointment. Let’s explore the healthcare services they mainly chose and the specialists they were the most eager to see.

In 2023, General Practitioners were the doctors most visited by patients, accounting for 42% of all booked appointments. Dentists came next with 8% of bookings, followed by Physiotherapists with 7%. There was a significant increase in bookings towards the end of the year, particularly in November, across the top five specialties.

TOP 3 SPECIALTIES BY COUNTRY